What are product features? Product features are characteristics of your product that describe its appearance, components, and capabilities. A product feature is a . A feature is a function or characteristic of a product or service that has value to customers. The following are the basic types of feature. A function of an item which is capable of gratifying a particular consumer need and is hence seen as a benefit of owning the item. In business, a product feature is one of the distinguishing characteristics of a product or service that helps boost its appeal to potential buyers.
The feature matrix at Usersnap is a google spreadsheet which looks like this:. The feature matrix includes every new feature we or any customer or user like to see in our future product. If a user tells us about certain feature requests we put that in the feature matrix. We then basically have 3 columns which are important for prioritizing new features. Having drafted a first version of the feature matrix, we then start adding questions and potential interview partners to the matrix. Again, another Google spreadsheet helps us to track down importance and satisfaction on various features through skype interviews with our customers.
The matrix looks like this:. We rather ask if people are working with certain features and for what use cases they are being used. We basically prioritize our features by calculating the opportunity of each new feature. We therefore use the opportunity algorithm developed by Anthony W.
The algorithm basically includes the following parameters:. This algorithm basically measures and ranks new features and product updates regarding their innovation opportunity. He was both right and wrong about that. Each situational segment is a collection of tangent jobs that someone wants to get done. Now, consider the feature described before with Pounce and PowaTag: How does that fit into the above diagram? Is it really addressing one or more situational segments…or is it just just one step?
You have access to comparable products and you can ask a salesperson for advice offline or read reviews online. When you understand how features are just pieces which solve smaller jobs within a situational segment and a product is a collection of situational segments, you have a greater potential to design a successful product. Sign in Get started. Last night a friend sent me a message: What do you think about this?
I read it over and responded: See an item they are interested in. Either ask or research where to find it.
PRODUCT FEATURE DETAILS
As these examples of features versus benefits show, nobody wants to buy spinach people want strength, vitality and Product/ Service, Feature, So what ?. Understanding product features is necessary to successfully market a product or service. A product's features are its distinguishing characteristics—what it does. Should you ever include product features on your roadmap? There are several schools of thought on this, but our belief is that yes, product features can play an .